Published May 2023
Busselton Goes Bright
For Road Safety Week
If you spotted a sea of yellow around town in May — it wasn’t just a bold fashion statement. Busselton came alive in vibrant colour to mark National Road Safety Week, thanks to a passionate campaign by Building Busselton Town Team.
Under the banner “Drive So Others Survive”, we joined towns across Australia to shine a spotlight on road safety — but we did it the Busselton way: with art, music, creativity, and community spirit.
Turning the Town Yellow
With support from the Road Safety Commission, City of Busselton, and Town Team Movement, our team rolled out yellow-themed safety messages across billboard trailers, street banners, and shopfronts — all the way into the heart of the Cultural Precinct.
The week kicked off with a Street Festival on 14 May, where local families soaked up a sunny afternoon of fun.
Crowd favourites included:
- A performance by Australian Idol runner-up Phoebe Stewart
- Local music from Ornella
- Chalk art, drumming workshops, and roving characters
- And plenty of yellow!
A Week of Awareness + Action
Throughout the week, we ran activities focusing on road safety for cyclists, youth drivers, and e-scooter riders, alongside Qi Gong sessions and a Kids’ Dance Party.
But beneath the fun was a serious message.
“Busselton has this chance to demonstrate how deeply we care about road safety,” said Lisa Massey, BBTT President.
“We want everyone — residents and travellers alike — to get home safely.”
Why It Matters
In a region like ours, where road travel is a big part of daily life, community-led awareness campaigns can make a real impact. By connecting safety messages with positive public spaces and local faces, we hope they’ll stick with people far beyond the yellow bunting.
Want to Help Next Year?
We’re already thinking about how to make the next Road Safety Week even more engaging.
If you’d like to help organise or support our events, get in touch or follow us on social media to stay in the loop.